Betco Hires Ed Zello As Director Of Skin Care
Betco® welcomes Ed Zello to the company’s marketing team. He has accepted the position of Director of Skin Care, responsible for enhancing Betco’s hand hygiene program and the development of strategic innovation plans to grow category share.
Zello comes to Betco with over 30 years of consumer-packaged goods and business-to-business marketing experience. He worked in multiple marketing roles at a chemical and consumer goods company, specifically responsible for hand soap, air fresheners, soft scrub cleansers, and laundry detergent.
During his tenure, Zello launched the first and No.1 selling foam soap in the U.S. retail market, plus an award-winning commercial hand hygiene dispensing system. Most recently, he spent five years in sales as a national accounts director.
As Betco’s new Director of Skin Care, Zello looks forward to leveraging his experience into dynamic growth at a commercially-focused company with a positive team culture. He resides in Bozeman, MT, with his wife and three children. Standing at 6 feet, 7 inches, Zello is a former basketball player at Ball State University and Indiana University – Purdue University Indianapolis.