Brand Identity Updates Announced For Solenis And Diversey

The new brand identity includes updated logos for Solenis and Diversey, a Solenis company, and a visual refresh for the company’s website.

Solenis, a producer of specialty chemicals, marked its 10th anniversary by launching a new brand identity. Updated brand elements reflect the company’s continued growth and vision while establishing a cohesive look for its growing global portfolio, which includes Diversey, a leading brand for hygiene, infection prevention and cleaning products and technology.

“This bold new look heralds the next era in our progression,” CEO John Panichella said. “Just 10 years ago, we launched Solenis from our legacy brand, Ashland Water Technologies. Now, we stand strong as a diversified, worldwide brand forging a path that leads customers to achieve their operational and sustainability goals.”

“The company’s evolution is firmly rooted in more than 100 years of solving complex operational and sustainability challenges,” according to a press release. “Solenis’ legacy brands include Ashland, Drew, and Hercules among others. Platinum Equity acquired Solenis in 2021, expanding its portfolio to include the residential and commercial pool water and spa treatment markets. In 2023, Solenis acquired Diversey to meet the increased demand for water management, cleaning and hygiene solutions. During the past decade, Solenis also completed more than 20 other acquisitions.”

“With this fresh brand identity, we bring Solenis and Diversey together under a unified appearance,” Gaetano Redaelli, Chief Technology Officer, said. “The update blends our shared vision to move forward together, building a safer and healthier world through sustainable innovation. It also conveys the customer-focused mindset that has long been a hallmark of both Solenis and Diversey.”

To learn more about the new Solenis brand identity, visit www.solenis.com/en/destination/solenis-diversey-brand-refresh.