Jelmar Names New Marketing Partners

Jelmar LLC has appointed two Quad agencies—Periscope and Rise Interactive—as its new marketing agencies of record.

Periscope, the creative agency of Quad, will assist Jelmar with developing a consumer strategy focusing on overall positioning, refreshed brand identity, and campaign execution for the company’s CLR brand portfolio. Rise Interactive, Quad’s performance marketing agency, will leverage key datapoints to drive digital growth for the CLR brand.

“Quad impressed us from the start with their creative outlook and deep expertise in digital,” Alison Gutterman, Jelmar CEO and president, said. “As we embrace a changing consumer landscape and strive for continued brand growth, Quad will help us explore new digital frontiers and further build awareness and recognition for CLR so we can continue to better engage with our fan base and reach a new generation of users as we continue to evolve our brand.”

Based in Skokie, IL, Jelmar LLC manufactures a broad range of household and industrial cleaning solutions, including the CLR® (pronounced “clear”), CLR PRO®, Tarn-X®, and Tarn-X PRO® brands of cleaners. For more information, visit clrbrands.com/Proline.