Management Promotions Take Place At AFFLINK

Michael Wilson

AFFLINK has appointed Michael Wilson to the positions of president and CEO, while Chip Shields is the company’s new chief financial officer and chief operating officer. Wilson succeeds Dennis Riffer, who has announced his retirement.

“Michael and Chip have done a tremendous job helping grow the AFFLINK business,” Patrick Hagerty, executive vice president & chief commercial officer at PFG, said. “AFFLINK is an important business division for PFG, and continues to be a critical resource to its independent members and preferred suppliers. We are excited about the prospects for both short- and long-term success under Michael and Chip’s leadership.”

Wilson was previously AFFLINK’s senior vice president, business development. Throughout his 18-year career at AFFLINK, he has led various business units, including the industrial packaging division, national accounts, marketing and events, indirect, and spend solutions for PFG operating companies.

“It’s an honor to work alongside Chip and the AFFLINK team to continue driving growth and being a differentiator in the market for our members, suppliers, and PFG OpCos,” Wilson said. “We are acutely aware of the responsibility afforded us in these new roles, and we’re committed to being a re-investable business that earns the trust and confidence of our stakeholders every day.”

Chip Shields

Prior to his promotion, Shields served as AFFLINK’s vice president of finance. He joined AFFLINK in 2002 and has held diverse leadership roles with the company, including finance, operations, outbound call center, and information technology.

Previously, he spent six years as CFO of Boone Newspapers, a national network of privately held community newspapers.

“I’m excited to be taking a greater role in the day-to-day operations of AFFLINK, and I look forward to supporting Michael as our teams continue to deliver results based on the core values we adhere to as an organization,” Shields said.

Tuscaloosa, AL-based AFFLINK provides sales and marketing solutions to more than 300 distributors and 200 supplier organizations of jan/san, packaging, safety, and office products. Visit

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