Rubbermaid Commercial Products® Hosts Fourth Annual ‘Behind The Scenes Of Clean’ Campaign

RCP continues year-round recognition with appreciation events nationwide, celebrating the essential workers who keep communities safe, clean and welcoming. (Photo courtesy of RCP)

Rubbermaid Commercial Products® (RCP), part of the Newell Brands global portfolio, has announced the return of the “Behind the Scenes of Clean” campaign, a nationwide appreciation program that honors custodians, cleaning professionals, and facility maintenance teams.

Now in its fourth year, the initiative coincides with National Custodian Day (October 2) and Environmental Services Week (Beginning September 8), spotlighting the essential contributions of the people who keep schools, hospitals, workplaces, and public spaces clean, safe, and welcoming every day.

A Growing Tradition Of Recognition

Launched in 2022, the initiative shines a spotlight on the cleaning and environmental service professionals whose critical contributions too often go unseen. Behind the Scenes of Clean has evolved into an annual tradition of gratitude. The 2024 campaign quadrupled the number of celebratory events from the prior year and extended thanks to five times as many cleaning professionals — totaling over 17,000.

How RCP Celebrated In 2025

Building on its momentum, the 2025 campaign expanded its reach to honor over 21,000 professionals with nationwide appreciation events throughout Environmental Services Week and National Custodian Day. From meals and product giveaways to opportunities for direct leadership engagement, each event was designed to deliver meaningful recognition and gratitude to the people who engage with RCP’s products daily in service of their communities.

“Behind the Scenes of Clean has grown to become a true movement of appreciation,” Robert Posthauer, President, Home & Commercial – Commercial at Newell Brands, said. “Cleaning and facility maintenance professionals play a vital role in the health and safety of every community, and it is a privilege to continue building this tradition of gratitude, ensuring these behind-the-scenes heroes receive the recognition they deserve all year long.”

More Than Just Cleaning Products: A Legacy Of Support

“For more than 55 years, RCP has helped custodians and facility teams succeed with durable, innovative solutions – from BRUTE® heavy-duty trash cans and HYGEN® microfiber cleaning systems to safety signage, washroom innovations and foodservice solutions,” according to a press release. “From refuse and recycling to cleaning, safety, washroom, material handling and foodservice solutions, RCP delivers reliable tools designed to meet the toughest demands of commercial environments.”

Join The Movement

Behind the Scenes of Clean encourages businesses, institutions and individuals alike to pause, notice and thank the cleaning professionals who go above and beyond to keep public spaces clean and functioning safely. For more information on Behind the Scenes of Clean and to learn ways to show appreciation in your community, visit www.rubbermaidcommercial.com/BTSOC