Sellars Promotes Yusuf Abu-Hatoum To Chief Information And Customer Experience Officer

Sellars Absorbent Materials, a Milwaukee, WI-based manufacturer of wipes, absorbents and towel and tissue products, has promoted Yusuf Abu-Hatoum to chief information and customer experience officer. Abu-Hatoum, who has more than 30 years of experience in IT and business technology, joined Sellars in 2020.

“Yusuf is a passionate strategist who modernized our customer service department by introducing a new platform and creating a coaching model that elevates our employees and encourages their ongoing growth and development. As a result, they deliver a superior experience that’s focused on anticipating customer needs and providing solutions,” Sellars CEO Tom Sellars said.

“Since joining Sellars, Abu-Hatoum has had a significant impact on the daily operations of the company. By leveraging cloud technologies, incorporating leading customer service platforms and harnessing the potential of data analytics, he has turned Sellars into a data-driven organization. The changes have given Sellars detailed insight and a competitive edge that positions it for sustained growth and success,” according to a press release.

“I understand that customer satisfaction is at the core of any flourishing business, and I am passionate about utilizing information technology to exceed customer expectations,” Abu-Hatoum said. “At the same time, I truly believe in people and their ability to outperform expectations as long as they’re supported, encouraged and empowered. Pairing technology with an engaged workforce is a powerful tool that’s hard to beat.”

Prior to joining Sellars, Abu-Hatoum was president and CEO of Muskego, WI-based NABCO Entrances, Inc. He also spent nearly six years at CST Industries as chief information officer.